Why LeaseLoom exists
The tools did not match the job.
Three years inside a property management company, working under someone who had done it far longer than me, was enough to see the pattern up close. The work is relentless follow-up: leads, renewals, maintenance requests, rent reminders, owner updates. The software built to help with it mostly digitizes the paperwork. Someone still has to remember, chase, and type out the same messages every single day.
That gap between what the job demands and what the tools do is what LeaseLoom is built to close. Not by adding another dashboard to check, and not by asking anyone to move off the system they already run. It works from the reports you already export from AppFolio, with no login to it, and changes nothing there. The follow-up goes out from LeaseLoom, so it happens whether or not someone remembered.
// Who's building this
Nicholas Yeich
Founder, LeaseLoom
Three years working inside a property management company under my mentor, and a background that spans both tech and entrepreneurship, which means I can talk to property managers about their actual day-to-day, and to engineers about how to automate it.
LeaseLoom is my product, a monthly tool for property management offices. Yeich Media is my consulting practice, which is why my email is on yeichmedia.com. Both belong to Yeich Media LLC.
Built in San Antonio by Nick Yeich, who spent three years inside a property management company. Want the 20-minute look first? Book it with Nick, or email him at support@leaseloom.org.
// How we build
LeaseLoom is built to earn trust, not just claim it.
Honest about what’s live
If something is still being built, the page says so. No fabricated customer logos, no invented case studies, and every sample figure is labeled as sample data.
A preview built from the product
The preview mirrors the app’s own modules and data model rather than a mockup drawn for a screenshot. Only the portfolio in it is invented, and it says so.
Built from inside the industry
Built by someone who worked inside a property management firm, around the work that fills a manager’s day, not guessed at from outside it.
// Working with LeaseLoom
One person you can reach, and a way out if you need one.
Nick answers support himself, by email at support@leaseloom.org, usually within one business day.
What happens if LeaseLoom stops? You get 90 days' notice and a full export of your leads, conversations and sent emails. Your records stay in AppFolio the whole time, because LeaseLoom only reads the reports you export and changes nothing there.
The first five offices are founding firms, set up by Nick himself. Book a 20-minute look, bring one rent roll export, and ask about founding-firm pricing.
Or take the tour on a sample portfolio, or connect with Nick on LinkedIn.